Previous Work

Market Entry Strategies for Zenoss

Zenoss Inc., an Annapolis, MD based open source software firm, was looking for attractive markets to expand into with their Enterprise IT Management offerings. A student team from the Monterey Institute of International Studies, including myself, analyzed potential target markets and developed entry strategies. This is our capstone project and master thesis equivalent. Since the final report contains sensitive company information I only attached the document structure. Download file.

Posted by Ulf Fri, 10 Aug 2007 22:19:41 GMT

Posted in Projects, Thesis | Tags Competition, Entry, Marketing, OpenSource, OSS, Strategy | 1 comment