Zenoss Inc., an Annapolis, MD based open source software firm, was looking for attractive markets to expand into with their Enterprise IT Management offerings. A student team from the Monterey Institute of International Studies, including myself, analyzed potential target markets and developed entry strategies. This is our capstone project and master thesis equivalent. Since the final report contains sensitive company information I only attached the document structure.
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Posted by Ulf
Fri, 10 Aug 2007 22:19:41 GMT
Posted in Projects, Thesis | Tags Competition, Entry, Marketing, OpenSource, OSS, Strategy | 1 comment
Subtitled "An analysis of AOL Germany's possibilities to enter new markets by opening up selected products" is at the same time consulting project for AOL and my undergraduate thesis on market entry and product strategies. I looked at possibilities for un-bundling marketable premium services (e.g. parental controls) from the "AOL Membership", an umbrella subscription. Since it was written for AOL and contains sensitive company information I only attached the structure and introduction.
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Posted by Ulf
Mon, 14 Nov 2005 22:27:10 GMT
Posted in Projects, Thesis | Tags Competition, Entry, Marketing, Product, Strategy, Web | no comments
